The Row

The Row has established itself as a leading force in the fashion industry. As a digital designer for The Row, I had the privilege of contributing to their captivating digital and print project.
As the brand is known for its refined aesthetic and meticulous attention to detail, The Row has to interact with their audience in creative ways, through various forms of art and media, while still increasing social engagement.

Customer interaction through cultural newsletters that showcases art, architecture and furniture, as well as announcements of The Row’s monthly curated Spotify playlists.  Social posts that showcase collaborations, such as Skirt Chronicles’. A series of photographs of the FW 21 Collection, that double as postcards.

i want every floor length coat.

© 2024 Yehia Abouseif.