Samsung Bespoke
A campaign highlighting Samsung Bespoke’s premium and customizables appliances.
2022
Overview:A campaign highlighting Samsung Bespoke’s premium and customizables appliances.
Problem:
Bespoke is a line of customizable home appliances designed by Samsung. The goal is to increase awareness around the Bespoke line, to reach in market refrigerator consumers and drive consideration of Bespoke measured through site traffic.
Action:
Using images and videos captured from the campaign, along with typography and dynamic transitions, I designed a series of animations to show the power customization. These social ads highlight the product’s premium finishes and customizable features, while proving that this single product allows you to design your dream kitchen.
Results:
602M social impressions. 196% increase in sales through Samsung.com, six weeks after launch.
Bespoke is a line of customizable home appliances designed by Samsung. The goal is to increase awareness around the Bespoke line, to reach in market refrigerator consumers and drive consideration of Bespoke measured through site traffic.
Action:
Using images and videos captured from the campaign, along with typography and dynamic transitions, I designed a series of animations to show the power customization. These social ads highlight the product’s premium finishes and customizable features, while proving that this single product allows you to design your dream kitchen.
Results:
602M social impressions. 196% increase in sales through Samsung.com, six weeks after launch.
“not the white refridgerator.”
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Meta ︎︎