Ralph Lauren x AO
2020

Overview:
While at BGSTR Motion Studio, I had the privilege of working on the Ralph Lauren x AO collaboration.
Problem:
In 2020, Ralph Lauren becomes the official outfitter for the Australian Open, making it the third Grand Slap tournament in their portfolio, along side the U.S. Open and Wimbledon.

Action:
A series of both static and animated assets, to be used on social platforms, announcing that Ralph Lauren is the official outfitter.

love tennis. love ralph lauren.  





© 2024 Yehia Abouseif.