Ralph Lauren x AO
2020
Overview:2020
While at BGSTR Motion Studio, I had the privilege of working on the Ralph Lauren x AO collaboration.
Problem:
In 2020, Ralph Lauren becomes the official outfitter for the Australian Open, making it the third Grand Slap tournament in their portfolio, along side the U.S. Open and Wimbledon.
Action:
A series of both static and animated assets, to be used on social platforms, announcing that Ralph Lauren is the official outfitter.
In 2020, Ralph Lauren becomes the official outfitter for the Australian Open, making it the third Grand Slap tournament in their portfolio, along side the U.S. Open and Wimbledon.
Action:
A series of both static and animated assets, to be used on social platforms, announcing that Ralph Lauren is the official outfitter.
love tennis. love ralph lauren.
![](https://freight.cargo.site/t/original/i/e2bc2861464b5addaad6cf7fcd7f3c542225c6c2ba9169d9ec7f8bf14fad9864/2RL_Social_3_GRADIENT.png)
![](https://freight.cargo.site/t/original/i/a47bb458c987cbf384bc26594836e21de42c1baabd44c3ca7e45146efeda19cf/2RL_Social_1_GRADIENT.png)
![](https://freight.cargo.site/t/original/i/98d479b3a4970ee9489e2df15f4010a78c8cd508507f407ef68cd958422667bc/2RL_Social_2_GRADIENT.png)