Priority Bicycles x Pantone

Pantone has selected a color of the year every year since 2000, and this is the second time they have chosen two colors. The colors are selected every year by a group of design experts and carry a meaning that’s reflective of the current times in some way.
This is the first time Pantone has partnered up with a bicycle company, Priority Bicycles. The goal was to build brand awareness for Priority Bicycles, and the collaboration with Pantone, as well as establishing the brand’s reputation as a leader in quality design and craftsmanship. 

A shoppable microsite, featuring the Priority Bicycles and Pantone collaboration, and their limited edition collection. This included 5 bikes for the recreational rider, professional, and starter.

BIg shoutout to connor swegle and his team at priority bicycles. this was such a great project with a such a cool client.

© 2024 Yehia Abouseif.