Kyndryl: The Heart of Progress
2021

Overview:
In 2021, I had the privilege of working with Kyndryl on their launch and OOH campaign.
Problem: 
Introducing the Kyndryl to the world as a groundbreaking brand at the forefront of digital transformation, revolutionizing industries. Additionally celebrating and announcing the NYSE listing.

Action:
A series of animated OOH advertisements that highlight Kyndryl’s clients and industry customers: auto; telco; aviation; and  retail.

Results:
310% lift in social engagement, across LinkedIn, Twitter and Reddit.

working on a brand’s ipo launch; seeing advertisements all over new york city, and being a part of the excitement was such a thrilling experience. 





© 2024 Yehia Abouseif.