Hellmann's Superbowl
2023
Overview:
Early 2023, I had the incredible privilege of contributing to the latest Hellmann's Mayo Super Bowl Campaign alongside renowned actors John Hamm, Brie Larson, and Pete Davidson.
Overview:
Early 2023, I had the incredible privilege of contributing to the latest Hellmann's Mayo Super Bowl Campaign alongside renowned actors John Hamm, Brie Larson, and Pete Davidson.
Problem:
The U.S. wastes 80 billion pounds of food every year. 40% of this food waste happens in homes. The goal was to bring awareness around the issue of food waste in the U.S. across all age groups, and create excitement around a popular product that everyone is already familiar with.
Action:
This was done by creating a 60 second spot that targets adults aged 25-64, to be played during the Superbowl. As well as crafting a series of captivating web modules and pages for Hellmanns.com. This included pre-game, game-day, and post game modules, containing recipes to make using leftovers (and mayo).
Results:
99M+ people reached through the 60s spot during the Superbowl Game.
2x Hellmann’s Sales Goals.
42M impression on “Make Taste Not Waste.”
83% of earned PR mentioned food waste.
The U.S. wastes 80 billion pounds of food every year. 40% of this food waste happens in homes. The goal was to bring awareness around the issue of food waste in the U.S. across all age groups, and create excitement around a popular product that everyone is already familiar with.
Action:
This was done by creating a 60 second spot that targets adults aged 25-64, to be played during the Superbowl. As well as crafting a series of captivating web modules and pages for Hellmanns.com. This included pre-game, game-day, and post game modules, containing recipes to make using leftovers (and mayo).
Results:
99M+ people reached through the 60s spot during the Superbowl Game.
2x Hellmann’s Sales Goals.
42M impression on “Make Taste Not Waste.”
83% of earned PR mentioned food waste.
Working with such talented individuals was a career milestone; being able to showcase my skills and creativity on a grand scale.
SuperBowl Commercial
Hellmanns.com
Game Day Recipes
