Coca Cola | Times Square
Overview:
An animation created for Coca-Cola's Times Square billboard, displayed during the holiday and new years season. 

Problem:
Captivating the visitors of Times Square with a dynamic animation that embraces the excitement and celebration of the new year.

Action:
The concept was a captivating montage of magical moments from people across the world, intricately woven together by the unifying spirit of Coca-Cola.

Results:
An avergage of 277,568 visitors to Times Square, each day during the month of December 2022. That’s 8,604,608 people.. 17 million eyeballs.

so many eyeballs.

I low-key hate going to times square, it’s too chaotic. 

so instead, i found a walking tour of times square on youtube and was able to screenrecord the billboard... good enough.