Overview:
Channel Factory’s rebanding, which included a brand new set of brand guidelines, a series of templated decks and social system for the marketing team, and animations.

Problem:
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, for advertisers on YouTube. The goal is to elevate their brand presence and shift the tone of voice to cater to a more engaging audience.

Action:
The use of motion design to create captivating social media posts and infographics. Eliminating B2B jargon, and finding creative ways to delivering data and findings, like Channel Factory AfterDark.

It became clear to me that motion design was a desired skill, and frankly elevates design made for the screen.