Bobbi Brown Skin Foundation
2024
Overview:
For this global campaign, I contributed to the relaunch of Bobbi Brown’s Intensive Skin Foundation Cushion, with a regional focus on APAC through a collaboration with actress Liu Shishi.
2024
Overview:
For this global campaign, I contributed to the relaunch of Bobbi Brown’s Intensive Skin Foundation Cushion, with a regional focus on APAC through a collaboration with actress Liu Shishi.
Problem:
Bobbi Brown sought to drive global awareness and adoption of the Intensive Skin Foundation Cushion while tailoring its approach to resonate with key regional markets. In APAC, this meant leveraging a recognizable ambassador, Liu Shishi, and crafting a campaign that aligned with local beauty trends and consumer behaviors.
Action:
I executed a multi-channel rollout, integrating visual merchandising, store design, e-commerce, social media, print, and video advertising. The campaign was strategically adapted to ensure consistency across global markets while maintaining cultural relevance in APAC through localized assets featuring Liu Shishi.
Bobbi Brown sought to drive global awareness and adoption of the Intensive Skin Foundation Cushion while tailoring its approach to resonate with key regional markets. In APAC, this meant leveraging a recognizable ambassador, Liu Shishi, and crafting a campaign that aligned with local beauty trends and consumer behaviors.
Action:
I executed a multi-channel rollout, integrating visual merchandising, store design, e-commerce, social media, print, and video advertising. The campaign was strategically adapted to ensure consistency across global markets while maintaining cultural relevance in APAC through localized assets featuring Liu Shishi.
WASH YOUR FACE!
Visual Merchandising
Store Design
bobbibrowncosmetics.com
Paid Social
Organic Social
