Aveda x Altuzarra
2024
Overview:
For Aveda’s Holiday campaign in collaboration with Altuzarra, I led the design and execution of a 360 advertising campaign that blended luxury with sustainability.
2024
Overview:
For Aveda’s Holiday campaign in collaboration with Altuzarra, I led the design and execution of a 360 advertising campaign that blended luxury with sustainability.
Problem:
Aveda aimed to create a holiday campaign that embodied both luxury and sustainability, aligning with its eco-conscious mission while appealing to high-end beauty consumers. The challenge was to craft a visually compelling campaign that highlighted the exclusivity of the Altuzarra collaboration, drove engagement, and maximized seasonal sales across digital and physical retail spaces.
Action:
I developed a cohesive campaign that spanned visual merchandising, store environments, digital platforms, and social media. The creative approach highlighted the intricate, nature-inspired designs of Altuzarra while ensuring a luxurious and engaging shopping experience across web, mobile, and physical retail spaces.
Results:
Generated $5M+ in online revenue within three months.
Strengthened Aveda’s positioning at the intersection of luxury and sustainability.
Aveda aimed to create a holiday campaign that embodied both luxury and sustainability, aligning with its eco-conscious mission while appealing to high-end beauty consumers. The challenge was to craft a visually compelling campaign that highlighted the exclusivity of the Altuzarra collaboration, drove engagement, and maximized seasonal sales across digital and physical retail spaces.
Action:
I developed a cohesive campaign that spanned visual merchandising, store environments, digital platforms, and social media. The creative approach highlighted the intricate, nature-inspired designs of Altuzarra while ensuring a luxurious and engaging shopping experience across web, mobile, and physical retail spaces.
Results:
Generated $5M+ in online revenue within three months.
Strengthened Aveda’s positioning at the intersection of luxury and sustainability.
SEEING THE in-STORE DESIGNS across every aveda salon was so surreal.
Visual Merchandising
Store Design
aveda.com
Paid Social
Organic Social
